A new year is a new beginning for you, your team, and your marketing plan. It’s the perfect opportunity to learn from the past and continue to enhance the visibility and reputability of your practice. Luckily, we’ve got a few resolutions you can consider to make 2017 your best year yet!
Does your dental clinic’s website make the cut when it comes to design, on-page SEO, and other crucial factors? One resolution to consider might be to make a list of key characteristics that your site has yet to fulfill. For instance, if it isn’t responsive and mobile-friendly, you’ll need to have that base covered as soon as possible! Are you getting the most out of tools like live chat? Explore your options and take your site above and beyond!
You interact personally with your patients every day. However, your relationship with them shouldn’t be limited completely to the confines of your clinic. Social media is a great way to maintain a dialogue with your community and keep the name of your practice in the back of their minds. Improving the frequency and quality of your engagement could be a perfect resolution.
SEO & AdWords
What milestones do you have on the horizon with regards to your SEO and AdWords strategies? Every dental practice should strive to improve their approach to ads, like setting new CTR goals. Try to make your blog as rich and engaging as ever by utilizing types of content you haven’t before, such as video or fun and informative graphics. This can pleasantly surprise both potential and established patients alike.
Last but certainly not least, you shouldn’t forget about those around you! It’s easy to get caught up in all this technical stuff, but no list of marketing resolutions is complete without a genuine and caring focus on community. Your goal should be to find new and creative ways to connect with a personal touch, whether it’s posting photos with happy patients or sending out holiday cards with well-wishes. With actionable goals and your priorities in the right place, you’ll be sure to have a great year!
What marketing resolutions has your dental practice committed to for 2017? Whatever they may be, it’s our team’s job to help you make them a reality. Let us know what you’d like to accomplish by calling us at (403) 444-0639 today!