These days, one factor that has established an increasing level of influence on the success of any kind of company is the quality and quantity of online reviews. You’ve probably seen a few dental clinics out there with high volumes of great feedback, so how exactly do they do it?
First and Foremost
We don’t need to tell you that the first step to making your patients happy is providing high-quality care. However, it’s important to understand that this is only one part of a complex puzzle. There’s also the overall client experience, including how you and your staff communicate both online and in person. Even if you’ve got these in the bag, this still isn’t the complete story. You can be the best in Calgary in terms of the dentistry you provide, but if you don’t combine your skill and service with a stellar track record on popular review sites, you’ll be missing a crucial piece of the ideal picture.
How It’s Done
The methods for achieving a steady and substantial stream of positive reviews are pretty diverse. Some companies write fake ones, while others may simply have accrued genuine positive reviews after adopting an effective strategy very early on. If you want to get truthful results in a practical amount of time, they need to be sourced from real, satisfied patients. In this method, your patients are contacted and walked through a survey about their experience with you. If that experience was a positive one, they’ll be encouraged to write a review on a major review platform like Google or your clinic’s Facebook page.
Who Should Do It
If you hire someone to generate fake reviews for you, you’ll have a lot of trouble bouncing back from the damage it will do. Any dentist who expects to succeed should work with a dental marketing team with years of experience in developing an honest and high-quality reputation on review sites. The best agency will use the survey-based approach mentioned above because it’s a tried and true method for create respect for your brand. Not only that, but they’ll help you respond to and engage with negative reviews as well. This will let everyone know that you care about providing the best possible dental care and overall experience!
Wish you had the stellar online reputation of other dental clinics in Calgary? It’s well within your reach! With our Reputation+ program, your practice will be backed up by more positive reviews than you can shake a toothbrush at. Call Dental Marketing Solutions at (403) 444-0639 today!