Dental clinics who develop a fun and fully-involved social media strategy will benefit from a closer and more personal connection with their audience than those who don’t. How exactly do you make this happen? It’s all about engaging with your community both online and off.
Are “Likes” Important?
Just like any single aspect of digital marketing, the number of likes that your clinic’s Facebook page or your posts receive isn’t going to determine the success of your social media strategy alone. At the same time, it’s a mistake to assume that forms of engagement such as these don’t make an important difference. Aside from offering your clinic a heightened level of social media legitimacy, “likes” themselves may not be the linchpin that brings in new patients, but the level of engagement you sustain on social media in general needs to play a key role in your use of all platforms.
How Engagement Affects Your Practice
Why exactly is social media engagement such a big deal? For one thing, it’s a way to target leads. If you share content that pertains to particular dental topics, and that content is truly valuable, you’re effectively targeting both potential and established patients to whom the given topic applies. We also live in a time when semantic relevance is becoming increasingly important compared to basic keywords, so a combination of relevant information sharing and active social media engagement can really help the visibility of your profiles and your clinic overall.
Strengthening Your Online Community
Encouraging patients to “like” your Facebook page isn’t just about the like itself, it’s about the engagement that this leads to. Even if we set aside the technical stuff, we know that high-quality engagement maintains two-way interaction between you and your community. When you stimulate discussion on your social profiles or share a selfie with a smiling patient, you’re letting your audience know that you care about their experience and what they have to say. This is one of the characteristics of a dental practice that is really worth making an appointment with!
How does your dental practice approach social media? If you don’t take advantage of it, you’ll miss out on perfect opportunities to interact directly with your online community and more. Give us a call at (403) 444-0639 to find out how we can help you build a great strategy!