It may go without saying that your dental practice needs a website. Some practices, however, fail to acknowledge that their website needs to be as current and up-to-date as possible at all times. Here’s why it’s so critical.
Sending a Message
In order to thrive in a competitive environment, your practice needs to send the message that you’ve dedicated adequate time and effort towards maintaining a relevant website. It means that you’re aware of how important it is for a potential patient to know your latest updates. It also gives you an opportunity to get creative about establishing the unique branding and identity of your office. An “Our Team” page is a great example, with staff photos and bios. If it’s not clear that your practice is open, transparent, and interested in engaging with the community, you can be certain that fewer people will feel confident in depending on you for their needs!
An Important Decision
From the perspective of someone seeking dental care, finding the right dentist isn’t something many people take lightly. We all need to have work done here and there, so everyone can relate to the importance of the decision. It takes time and deliberation to find a dentist with whom you can form a reliable and trustworthy relationship in the long term. Because of this, the quantity, quality, and relevance of information you have available on your site regarding your approach to the field is the best way to build a comprehensive and accessible portrait of your philosophy and your services.
Keeping Your Blog Current
When it comes to staying up-to-date in today’s digital marketing world, a top-notch blog is your best friend. However, it’s unwise to assume that loading your blog with info and keywords once every month will do the trick. Not only are keywords becoming less important than content quality these days, but failing to update your blog frequently will hold you back from meeting your potential. If you haven’t written a post in several weeks, this not only affects your reach and visibility, it shows that you’re not particularly invested in what you do. There are few things more harmful to the reputation of a small business than that!
Already keeping your site up-to-date? That’s great! This is only one of our many areas of expertise. Call us at 1 (800) 985-3118 today to find out how Dental Marketing Solutions can get your practice the recognition it deserves!