Digital marketing may offer you the ability to reach a wide range of people regardless of their geographical location, but for Calgary dentists like you, it’s the local leads that matter! It therefore may be pertinent to spend this year getting a good hold on leads in your community.
As a healthcare professional, you know that a strong sense of community is particularly important to what you do. You’re there to provide care to a wide range of individuals who fall under a number of different demographics, but what they all have in common is that, most likely, they live in Calgary and found your practice through word-of-mouth or a simple Google search. When someone searches “dentist in Calgary” the most visible clinics will be those that have worked most diligently to shape their marketing decisions around a locally-targeted strategy. If you want to be one of them, you’ll need to consider how you can conquer your local area.
Who Do You Target?
Conquering your neighbourhood will be pretty challenging if you don’t have a good handle on who comprises your neighbourhood in the first place. What types of demographics are worth focusing on based on what you know about who lives in your area? Are they university students, families, single professionals, or a combination thereof? Considering these metrics, what kind of dental care services will you likely be offering most frequently? If you make it a priority in your strategy to find out who the most substantial portions of your patient base may be, you’ll create a more detailed and actionable picture of who you’re targeting.
How Do You Do It?
Firstly, it’s essential to know how to target your AdWords campaigns regionally, not to mention integrate certain subjects and key terms into your content that are relevant to your neighbourhood. Meanwhile, it will also be necessary to think of more traditional techniques, such as local print advertising, bus bench ads, direct mail campaigns, holiday cards, and others. Keeping your efforts direct, personal, and locally relevant will let potential and established patients know that you’re happy to serve your community!
The internet is a big place, so your marketing plan will only offer your clinic success if you know how to sharpen your focus in the right ways. Dental Marketing Solutions offers a multitude of strategies for clinics just like yours, so give us a call at (403) 444-0639 today!