Whether they’re brand new or making a comeback, different marketing tools and techniques come and go. Marketing automation has been around for a while, but it operates a bit differently these days and is catching on more than ever. Let’s find out what it can do for your dental clinic.
The Must-Have List
Here at Dental Marketing Solutions, we have what we would like to consider a must-have list of marketing tools and techniques. We believe that live chat, Google AdWords, SEO, and blogs are absolutely essential for any dental practice to form an approach that gets the job done. They stand the test of time and only become more pertinent as the field of digital marketing develops. You can’t have a holistic marketing strategy that delivers competitive results without all of these core ingredients. However, as can be expected from digital marketing, things change and new approaches move into the spotlight. Marketing automation is the perfect example.
Why Marketing Automation?
This particular technique has evolved to cover a wider range of capabilities than it has historically. In the past, marketing automation was most frequently implemented as a way to conduct automated email campaigns based on the behaviour and nature of the leads that the company was looking to convert. However, it has expanded to become more dynamic, offering a multitude of ways for the experience you offer to tailor itself to your audience on a more individualized basis. This applies to everything from social media posts to the content on your landing pages and beyond. It’s all about knowing as much about your potential patients as possible and maximizing relevance accordingly.
Where to Begin
Successful use of marketing automation requires two things: intelligently combining it with other marketing techniques and the help of a seasoned digital marketing professional. All by itself, automating your marketing actions isn’t the secret ingredient to gaining more patients. Integrating it with the right conversion rate optimization (CRO) practices, however, is when things really kick into gear. When looking for a marketing team to collaborate with, go with one who can offer you a dynamic strategy that combines both of these processes. That’s when the new patients start rolling in!
The potential behind marketing automation is hard to ignore. If you want your marketing strategy to get new patients into those dentist chairs, not to mention maintain loyalty, an all-inclusive solution is what you need. Give our team at call at (403) 444-0639 to begin your journey!