One of the most prominent recent trends in web design is the responsive website. This approach has spread like wildfire for a number of reasons. Let’s have a look at what the term means, why the method has become so popular, and why it’s in your best interests to upgrade!
What Does it Mean?
Responsive web design is all about creating sites that are as dynamic and adaptable as possible. The demand for this has skyrocketed in recent years due to the variety of devices, systems, and browsers through which the internet is accessed. A website needs to adapt automatically and efficiently to any device, mobile or desktop, big screen or small screen, no matter what. The other key principle is presentation. Things shouldn’t just sit there anymore. As the user moves through your site and its content, the site itself needs to stay alive, moving and flowing intuitively.
Believe the Hype
One of the phrases that comes up a lot when talking about RWD is, “content is like water.” A device like your mobile phone is a container and content should take the shape of what contains it. This is important to bear in mind in the larger context of where priorities are in the current digital marketing climate. Content reigns supreme, and one of the central reasons why RWD has caught on so well is because a responsive site is the shiny ribbon that ties great content and an excellent user experience together.
Jumping on the Bandwagon
Access to the internet through mobile devices has now surpassed that of desktop devices. RWD therefore isn’t a niche alternative, it’s an emerging standard. Smartphones in particular are the clincher: more people on the planet now have access to a mobile phone than to a toothbrush! This means more screens of different sizes and a greater need for fluid layouts. It’s also preferable over operating a separate mobile address because it allows you to maintain and search-optimize a single site in a more streamlined way. Above all, keeping user experience up to standard means better search ranking, and this is one of the best ways to keep that phone ringing!
If you want to stay sharp and look good to potential patients, a responsive overhaul may be just what your site needs. To learn more about how it could benefit your practice, give Dental Marketing Solutions a call at 1 (855) 982-34001 today!