The necessity of social media in a dental marketing strategy just can’t be denied, and you should strive to get the most out of it no matter what time of year it is. However, the holidays offer opportunities for social marketing that other seasons don’t. Let’s find out what they are.
Social media is the primary tool through which you share content, whether it’s original content on your site or dentistry-related content elsewhere that will spark engagement on your profiles. Thus, your social pages and blogs are closely interlinked, and this should be kept in mind during the holidays. We’ve seen many Calgary dentists tailor their content and social media implementation to the season with holiday-related topics and it has worked wonders for the growth and integrity of their audience. It’s the perfect time of year to ensure that your social media strategy is supported by fun and relevant content!
There’s no denying the importance of maintaining a direct, human connection with those upon whom your clinic depends for its growth. During the holidays, this sense of togetherness is especially critical, as an overall sense of community is particularly pronounced when this time of year comes around. Make social media posts wishing your patients happy holidays, and combine this with holiday greetings in the form of an email campaign. If you get things right, engagement on your profiles will be a bit higher than usual, so be sure to keep up by maintaining a strong and welcoming presence.
The Culture of Your Clinic
Last but certainly not least, the way you use social media during the holidays needs to express the inner character of your dental practice. Show potential and established patients that you’re proud of your staff and give them a glimpse of what the office looks and feels like with the holiday spirit in the air. Think visually, use great photos, and get creative. Patients love a dental clinic that has personality and enthusiasm, and no one wants to keep up with a social media presence that is bland and conventional, especially during the holidays!
If your approach to social media were the same year-round, you’d lose the attention of your potential patients. This is why it’s so crucial to mix it up. To learn more about how to stand out, get in touch with the experts at Dental Marketing Solutions by calling (403) 444-0639 today!