Before the rise of inbound marketing, if you wanted your dental clinic to have a dominant presence in your area you would have to rely on advertisements. Things are different these days. In order to own your neighborhood, you need to get as high a search ranking as possible.
Modern Forms of Visibility
One of the most fundamental principles determining the success of all your marketing efforts is your visibility. Over the years, the nature of this concept has changed with the rise of new marketing practices. The forms of visibility that you need to consider are much more diverse than they used to be as a result. It’s not enough to have a presence in local print material like newspapers or on outdoor spaces like bus benches. Google is one of the very first resources that your potential patients will go to when they need a dentist, so the necessity of visibility in search results should not be underestimated.
Factoring in Your Area
Few people recognize the role that location plays in SEO strategy. Hoping to simply be at the top of a results page for “Calgary dentist” is an ambitious task, and it’s certainly something to strive for, but this shouldn’t be your sole objective. It’s important to know how to think both widely and locally. What neighborhood in Calgary are you based in, and how can you factor that into your blog content and social media strategy? Use the name of your area so that you can optimize with specificity. People value convenience, and the first place they’re likely to search for a dentist is the area they live in.
When it comes to locally-focused SEO practices, Google search itself isn’t the only online space you should bear in mind. When looking for a dentist near them, many people will rely on sites like Yelp, Google My Business, and even Facebook. Bear in mind that the more well-developed your presence is within these venues, the better off you’ll be when it comes to owning your area. Everything from reputation management on review sites to your level of involvement in your community outside of the web will contribute to your local SEO status, so get creative and try new things!
How does your dental practice rank in Google’s search results? You can’t compete with the other dentists in your community if you aren’t visible to the people you’re trying to reach. Dental Marketing Solutions specializes in this and more, so call (403) 444-0639 to get in touch with us!