One of the more unfortunate mistakes that can be made regarding blog content is assuming that it always must be serious or technical in one way or another. In reality, however, blog content is often the perfect opportunity to liven things up and have fun. Holidays are a great example!
Balancing Practicality and Fun
Even if your blog is loaded with detailed information relevant to what you do, this isn’t necessarily what will make it stand out from the rest. Any company can create content using their expertise to help make leads make informed decisions as patients, but it takes a special something to really make sure they come back, and to ensure that your dental practice has a personality of its own. The more you think outside the box about how to make your content as enjoyable as it is practical, the more your voice will shine through. This is why every good blog should strike a balance between useful information and a fun, engaging spirit.
There are many different ways you can introduce this kind of flare into your blog writing, but one of the best examples out there is orienting your content around holidays. Many successful businesses do this so that their blog not only fulfills its purpose in terms of SEO, but also in terms of maintaining real-time community relevance. It should reflect and refer to what is going on in the real world, otherwise it can start to feel a bit insincere and robotic. Each time of year and each holiday offers an opportunity for you and your staff to give advice or fun facts, season’s greetings, and more.
Putting It into Practice
Many holidays involve quite a lot of candy in some form or another, so one approach could be to write seasonal blogs during Valentine’s Day or Halloween that recommend or advise against certain types of candy based on their effects on dental health, as well as home care tips that become particularly important during these times of year. Don’t forget that the holidays are also perfect for showing the personality of your clinic with photos of the decorated office, your staff, and your happy patients!
Are you taking advantage of all the opportunities available to turn your dental clinic into a local favourite? Whether it’s your blog content, your social media strategy, or your advertising, the Dental Marketing Solutions team is here to help. Call us at (403) 444-0639 to get started!