Even with a well-designed site that boasts plenty of high-quality written material, your dental practice could still be missing something in terms of content. The question is, how do you make your leads and patients want to come back? Good use of video can be a powerful solution!
Video in Marketing Today
Moving images have played a critical role in marketing for ages, but the nature of that relationship has evolved significantly in with the advent of digital marketing. While advertisements were once the predominant form, these days the applications of the technology are more varied than ever. Many of the best company websites out there utilize video content to explain concepts, products, and services to visitors, as web users are increasingly inclined to acquire information through audio/visual media. It’s shareable, engaging, and presents a great opportunity to get creative and hone your brand as a local business.
The Perfect Fit
As exciting as the possibilities behind video content are, it fits some types of businesses better than others. Fortunately, the field of dentistry presents a perfect fit. Dental patients, especially those choosing which dentist to go to, want to be as informed as possible about their decisions. Video can allow your clinic to give them the information they need in a streamlined and attractive way, whether it’s a tour of your clinic and introduction to your staff or a set of videos explaining common dental procedures and recommended home care technique.
How to Get It Right
As knowledgeable as you are in dentistry, it’s fair to assume that finding the time to produce top-notch video content by yourself would present more of a challenge than it would be worth. This is why your video content strategy will be best executed by people with the technical savvy and the marketing experience to really get it right. This content will represent you and the brand of your clinic, so it’s not something you want to fall short on in terms of quality. Once you see the first video in its finished form, you’ll understand how powerful video content can be for bringing in those new patients!
No marketing plan can be fully successful if the people behind it aren’t driven to get creative with today’s tools. This is especially true when it comes to how you approach content. Call Dental Marketing Solutions today at (403) 444-0639 to put your creative side into action!