The average AdWords campaign will likely go one of two ways. It will either fall short of expectations due to lack of adequate supervision, or it will prove valuable thanks to skilled management. With a dense amount of analytics and day-to-day maintenance requirements, AdWords does its best when there is someone there to read the behaviour of your campaigns and strategize with the eye of a well-trained expert. There’s a reason why AdWords certification is such a key standard in the world of PPC management. It indicates a level of experience and commitment to the skillset that non-certified individuals may not have.
The DIY Approach
One of the most common problems that people have with AdWords is that they feel they’ve put money into a tool that doesn’t deliver the results they expect. This can be understandably discouraging, but it’s worth noting that the performance of this particular tool is quite sensitive to the skill level of whoever happens to be at the wheel. Common problems are therefore overwhelmingly more likely to arise if your AdWords strategy is not being piloted by an qualified person or team. If your dental practice is tempted to over-economize and build a DIY AdWords strategy, you’ll very likely find that your bids and your time have been wasted.
Management for an Immediate World
Unlike SEO, which can take some time to show you measurable results, the outcome of your AdWords strategy can be observed far more immediately. There is a similar level of urgency on the opposite end of things, as a potential patient in need of emergency care will most likely click the Google link that appears at the top of the results page. With an AdWords-certified campaign manager there to interpret analytics, your practice can be put on the fast track to meeting these demands. An AdWords expert worth trusting will ensure that you get more traffic to those crucial landing pages, and more patients in those seats!
A professional AdWords strategy can take your dental practice to a new level of visibility and legitimacy. Call Dental Marketing Solutions at (403) 444-0639 today and find out how we plan to make it happen for you!