No dentist wants to deal with a bad reputation, but in the digital age reputation management is an inevitable part of running any kind of business. It may seem like the only thing you can do is provide high-quality care, but your online image is more under your control than you might think.
Managing your reputation online requires swift communication. It also requires due diligence when looking out for and critically assessing how your practice is perceived by your community. No online reputation strategy can be successful if the person managing it doesn’t act quickly and efficiently to achieve these tasks on a consistent basis. All the best brands out there, across all industries, have one thing in common when it comes to reputation management: They pay attention to what their audiences say and they respond in a timely manner. You won’t be getting any new patients if your community feels that you don’t care enough to speak to them when they speak to you!
Of course, just because a dental team is quick on their feet to respond to criticism and maintain a clear picture of their own online image doesn’t necessarily mean they’ve discovered the secret to a perfect reputation. Audiences admire honesty and transparency in the brands they trust, and this is probably more true of dentists than many other types of businesses. Secrecy and obscurity are not attractive qualities, so never underestimate the effect that your use of tools like social media has on your reputation. Always ask your patients and audience for feedback, be clear about what you believe in as a dentist, and make communication a top priority.
Cover All the Bases
If there’s one mistake that will ensure that you fall short of your reputation goals, it’s a lack of thoroughness when it comes to knowing the outlets that make biggest difference. Yelp is a critical venue for reviews, but don’t focus on this alone. Your reputation is comprised of elements all across the web, from Facebook, to Twitter, Google, and beyond. It may seem overwhelming, but you don’t have to do it alone either. A skilled marketing team with experience in reputation management is the not-so-secret weapon that can get your community to see you for the great dental clinic that you are!
Dental practices are under more scrutiny than many other types of businesses, so standards are high when it comes to how attentive and tactful you need to be. To find out about the Dental Marketing Solutions reputation management program, call us at (403) 444-0639 today!