Social media marketing can be tricky. If you’re not careful, you could end up building a bad habit of spammy posting rather than genuine engagement. However, if you pay attention and engage properly, you’ll form valuable connections with potential and established patients alike.
If you use social media, you know that it’s not uncommon to encounter businesses or individuals who post ad after ad, unhelpful information, or basically anything just for the sake of posting. If you’re not that active on social media, you still probably understand why this is a problem. No one likes online advertising that is too aggressive, not to mention sites that prompt you for your contact info or with special offers over and over again. What they all have in common is a lack of tact and sincerity. You wouldn’t suddenly break into a pitch about a special offer when having a conversation with someone in person, so it shouldn’t be your primary interaction on social media!
A great place to start is to put yourself in the position of your followers. Ask yourself how you would respond to what you’re posting, would you find it valuable, and does it would stand out to you from the competition. Every interaction and post should start from the assumption that your followers are intelligent, curious people who want to stay informed about your practice. Go for things like dental care tips, asking for the opinions of your followers on dental care topics, posting photos during staff birthdays or with happy patients, and other enriching forms of engagement.
Why It’s Important
For one thing, reputation management plays a big role. Your engagement takes place on public platforms, where everyone can see how you interact with and respond to others. Respond to criticism with positivity and care, as potential patients will very likely use this as a way to understand your philosophy of service as a dentist. Social media engagement is a big part of how you present yourself to the community. It’s an opportunity to let people know that providing great dental care is of the utmost importance to you.
Do you have an effective social media strategy in place for your dental practice? Dental Marketing Solutions can help you strengthen and legitimize your approach in this and many other aspects of marketing. Give us a call at (403) 444-0639 today!