If you’re a dentist in Calgary, you’re probably aware of the fact that marketing a dental practice in Alberta can be particularly tough. Due to regulations drafted by the Alberta Dental Association & College, there are several things you want to look out for when it comes to your strategy.
The Code of Ethics written by the ADA&C addresses a wide range of topics, but the sections pertaining to how you promote and market your clinic are designed to regulate and restrain commercial competition between dentists. This means there are limitations on how you can present your dental practice to potential patients, particularly in terms of your credentials and the excellence of your service relative to other clinics. Whether or not you agree with the philosophy, the reality is that breaking the rules outlined in the code will quite likely land you with some troublesome and costly legal consequences.
There are many different rules to be aware of, but we’d like to outline a few examples, particularly in the context of your website. Restricted strategies include presenting oneself as a specialist in a certain dental category (unless this speciality is verifiable by the association), claiming that one’s dental care is superior to all other competing clinics, using coupons and limited-time discounts for promotion, or advertising certain awards or certificates one may have received as a dentist, other than a DDS, DMD, or other university or college degree recognized by the association. Since the trade name of your practice needs to meet the approval of the association as well, your website name is an important factor to bear in mind.
How to Stay Compliant
You may feel a bit like you have to walk on eggshells in the process of expanding your reputability as a dental clinic. This can be nerve-racking, especially as today’s digital marketing techniques and technologies offer so many creative and strategic possibilities. However, there’s no need to despair! The experts at dental marketing solutions specialize not only in dental marketing on a broader scale, but also in maneuvering the often difficult parameters posed by current regulation. We’re here to help build a strategy that suits the goals and spirit of your practice while staying 100% compliant so that you can have total peace of mind.
If you’re well-informed and are working with the right dental marketing team, boosting the visibility and respectability of your brand as a Calgary dentist is well within reach! Contact the Dental Marketing Solutions team at (403) 444-0639 to find a solution that’s right for your clinic.