Both potential and established patients have numerous expectations about your dental care, the quality of your service, and how you communicate. The same goes for your website. If you don’t meet the expectations of a modern audience, you’ll fall behind more modernized clinics.
But I Already Have a Site!
We’ve come across dental clinics who build their website and then consider the job done and out of the way. Naturally, however, they come to discover that the online world has rapidly evolved around them and they’re stuck in the past. This doesn’t look good to potential patients. If your clinic has relied on a site for an extended period of time, it’s important not to assume that “if it ain’t broke, don’t fix it” applies in this department. Your website may very well be functional, but if its design and underlying structure isn’t optimized according to current standards like mobile friendly search and open-source content management, an overhaul is inevitable.
The Review and Upgrade Process
In order to transform your dental practice’s website from outdated to truly competitive, it’s necessary to conduct a review to determine a few fundamental things. Was it developed within the WordPress platform, or is it an old fashioned HTML site? Is it responsive, or does it need to be modernized for today’s responsive online world? Is the information organized intuitively to make for streamlined navigation, or do things need to be consolidated and rearranged? What opportunities are there for the addition of fresh content, and how can your copy be improved from a marketing perspective? These are just a few of the most essential questions.
Keeping up with Standards
There’s no denying that operating a dental practice involves a considerable investment of time and energy. Consequently, you can’t be blamed for not having your finger on the pulse of every new web design and marketing standard that pops up. There’s a lot to keep up with, and attempting to do this yourself could mean that you fall short of your full potential. This is why joining forces with an experienced team of dental marketing experts is consistently valuable. With someone there to conduct detailed, well-informed assessments of your site in order to make all the right enhancements and improvements, you’ll leave your competitors in the dust.
You shouldn’t just meet the expectations of your potential and established clients, you should exceed them! At Dental Marketing Solutions, this is exactly what we can help you do. To combine your great dental care with a formidable website and marketing plan, call (403) 444-0639 today.