We strive to provide excellent results for dental clinics, and we do so in a number of different ways. However, not all tools and strategies are created equal, so it’s useful to pinpoint which ones are most likely to significantly improve visibility and performance. Here are our favourites.
Blogging and SEO
Your website pulls its weight by doing a number of different things, and one of them, that has a particularly significant long-term effect on success, is SEO. It’s not a quick and easy process, but when done right, an intelligently search-optimized, mobile-friendly site will work wonders. Skilled SEO not only boosts the visibility and legitimacy of your clinic in search results, but it also increases the value of your site as a destination for those seeking dental care and information regarding it. The key ingredient to this is, of course, a well-written blog full of useful and engaging content.
SEO is designed to enhance the prominence and draw of your site over time, but a more immediate push is also necessary. Advertising savvy and a smart budget can make a big difference in how your clinic catches the attention of those who need your care. Pay-per-click (PPC) is important for this, but it also allows you to gain a more detailed perspective on how people find, navigate, and use your site. This is what analytics tools are all about. What types of ads work? Which ones don’t? What is it about your site that makes people come back? Constant self-assessment and improvement is the name of the game.
Even if potential patients are visiting your site often, there’s still a kind of “wall” between you and them that needs to be considered. Your site may speak to them in a sense, but it’s not the same as immediate, direct contact with a friendly human. If it doesn’t possess that personal element, it can feel a bit discouraging, particularly if your site doesn’t have information that addresses their unique circumstances or needs. Live chat can offer a level of openness that can determine the difference between a conversion and a visitor who loses interest, so don’t underestimate its potential!
Assembling a successful marketing plan for your dental clinic is more within reach than you might think. Give the team at Dental Marketing Solutions a call at (403) 444-0639, and we’ll help you to apply all the right tools in all the right ways!