Does your digital strategy include video production?
If it doesn’t, you might want to speak with your marketing agency about what you are missing out on! YouTube has become the second largest search engine, and over 6 billion hours of video are watched each month. With the rapid growth of technology, and user behavior changes on devices, it’s important now more than ever to connect with the people who do business with us and provide them the information they need as quickly as possible. People want to feel part of the community, they want to engage in more than just information in plain text. Building a social community is a great way to do that and leveraging video opportunities is just the icing on the cake!
For many years, Google has provided a street view of what a business looks like on the outside, recently, they’ve introduced the ability to show users what a business looks like on the inside! People want to know where they are going and get a feel for what the atmosphere is like. A great way to do this is by having a professional video done! Give patients and potential patients a tour of your clinic, provide quality information and even give them a chance to meet key players on your team! Getting patients and potential patients involved and feeling as though they belong to a community will create loyalty and a raving patient base for your dental clinic!
If a dental practice has video on their website, which many do not, they’re typically videos from other companies pulled directly from YouTube. Does this sound unique to you? We don’t think so either. A great way to implement video on your website is to pull a handful of subjects that are important to your clinic and do an explainer video. Want to walk patients through your process? Has your clinic implemented new technology that you want to focus on? Want to educate families on cavities, crowns, braces or alternatives to braces (Damon Braces or Invisalign)? Creating short and unique videos not only provides users a fantastic way to learn the information but has other benefits… like increasing your organic results in search. Do a Google search. If people are looking for a how-to or before and afters, videos and images pop up in search. Is your clinic surfacing in these results?
Once you’ve created your videos, a great place to post them is YouTube. Creating a brand channel that allows YouTube videos to explore, learn and share is a great way to have the community engage and share information they like. Other opportunities with video are advertisements, which people do look at. Learn more about the potential opportunities with video through Google AdWords.
Share your story on social communities
Just like YouTube, sharing your video on your social communities is a great way to get your dental practice’s name out there! Upload them to Facebook and Twitter, share them on Google+ and LinkedIn and show your users that you’re an active and engaged clinic. We know that this can be a task that as the owner you don’t have time for, your practice manager is also extremely busy, but as a retained marketing client, our social media community coordinators are responsible for creating stories and sharing your videos out to the right community! If you want an aggressive campaign, we can do advertising initiatives on social channels to create a more significant buzz targeting potential patients in your community.
Word of mouth testimonials have a significant impact on the referrals your dental clinic receives. Integrating video testimonials to your strategy lets potential patients watch reviews from actual patients and starts to create a line of trust. Just like word of mouth testimonials, patients testimonials done through video can have quite the impact too! Try something unique that will make you stand out from your competition.
Video is becoming an integral part of digital marketing. Users want to be engaged and feel as though they’re part of the whole experience. If your dental practice hasn’t explored what a video strategy can do for you – reach out and one of our marketing consultants will be happy to discuss the possibilities with you!