Social media is one of the central pillars holding modern marketing practices together. It’s no surprise, then, that any dental practitioner who is serious about their marketing plan should be serious about this resource!
What Role Does it Play?
For individuals, enterprises, and marketers everywhere, social media is used to build consistent and attractive brands, interact directly with clients and leads, and share content across the web. However, it would be unfortunate to look at this tool as though it exists in a vacuum. Social media’s true strength lies in its ability to seamlessly integrate and link different platforms and types of content with one another. When used effectively, it can act as the glue that holds your online presence together, tapping into a large base of potential patients while helping to maintain awareness and loyalty among your current ones.
What It Means for Your Clinic
Many internet users look to social media profiles to gain an impression of a healthcare professional and their clinic. Dentistry is no exception. Your Facebook page, Google+ page, and Google My Business information are all bundled together to inform search users on the reputation of your practice. Not only in terms of star ratings and other data, but also in terms of the effect that active social media engagement has on how you are perceived by your community. Great use of these platforms can lead to referrals and let potential patients know that you’re an attentive and receptive communicator, which are traits that anyone looks for when seeking a dentist!
Ideas and Considerations
It can be helpful to think of good social media engagement as community-building. Is it the birthday of one of your hygienists? Post a photo and let your followers know how much you appreciate your skilled and dedicated staff. Have you decorated the office and waiting room for seasonal fun during Halloween or Christmas? This is a great photo opportunity as well. Don’t forget to use both Twitter and Facebook to keep your audience connected to your blog, and even link to some interesting dentistry-related articles from time to time. Don’t be afraid to explore your options, and you’ll enjoy the benefits of a more social, community-driven strategy.
Dental Marketing Solutions specializes in helping your clinic play a more prominent, visible role in your online community. From social media to SEO, give us a call at (403) 444-0639 to take the first step!