When choosing a dentist or deciding on a procedure, your leads and patients want to educate themselves so they can make a fully informed choice. Video content is one of the best ways to provide helpful information to people online today, but what does it take to really get it right?
Answering Questions in SciShow
One essential ingredient to any video content you create as a dental practice is helpful answers to questions. This can be to satisfy the curiosity of your audience or to help them make a crucial dental health decision. The popular YouTube series SciShow and its subsidiary SciShow Kids are great examples. Episodes like “Can You Learn Perfect Pitch?” and “Why Do Dogs Tilt Their Heads?” break down the science behind their related subjects in fun and engaging ways. The videos are successful because of the quality and organization of their research, the articulate charisma of hosts like Hank Green and Olivia Gordon, and their use of eye-catching graphics.
Setting Things Straight in Healthcare Triage
Aside from responding to dentistry questions, your video content could also clarify complicated ideas and set things straight, whether it’s to explain certain procedures, correct misconceptions about home care technique, or other topics. Another well-received YouTube series, Healthcare Triage, does this often and to great effect. From “Healthcare and Customer Satisfaction” to “Exercise, Weight Loss, and Big Soda” the series host Dr. Aaron Carroll outlines complex topics in an approachable and well-written way. Once again, the combination of accuracy, likability, and quality production and graphic design are things to take notes from.
Keeping It Fun in CrashCourse
You’ll have a bit of trouble building a loyal viewership (and therefore a pool of promising leads) if your videos aren’t any fun. Perhaps one of the most entertaining educational channels out there is CrashCourse, which produces series such as Biology, Anatomy & Physiology, and more. Their Biology series, hosted by Hank Green, is a playful but detailed look at principles in life sciences. Everything from the humorous-yet-focused demeanour of the host to fun, cartoon-inspired graphics add up to a series that attracts million of viewers per episode. If you can apply aspects of video content like this to your dental practice, you’ll really be in business!
If you want to keep your current patients engaged and bring in new leads, fun and informative video content is one of the best ways to do it. Not everyone has the experience needed to make it happen, so call Dental Marketing Solutions at (403) 444-0639 to find out how we can help!